Friday finds (GenZ, Mobile, Audio learning)
Friday finds (GenZ, Mobile, Audio learning)
š Hi Iām Akis from EduRM where I share growth insights for education and learning providers. Subscribe here:
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š How Gen Zers learn
They are 11-26 years old today and those finishing school or working view work-related learning differently.
š ļø Hard skills: 12% more time learning hard skills than other generations on Linkedin Learning. Their top 10 courses in 2021:
š Raise or Promotion: 67% expect it when learning new skills at work.
š§ Self-directed: almost half of them prefer independent learning ā
š± Mobile: they strongly prefer learning on mobile devices BUT according to Brandon Hall Group, only 6% of all online training is mobile-ready or optimized for mobile devices.
š« Bite-sized: Their average attention span is 8 seconds. (Millennials have 12 sec.)
š§ Is audio learning a thing?
Apart from podcasts and audiobooks, people learn through audio courses. (Iāll leave podcasts aside as they are not a structured form of learning)
š¤ Why are we talking about this:
A group of learning experts believes there are 3 main learning styles a) visual b) kinesthetic and c) auditory ā a student learns most effectively by listening.
Another group of experts believes there is no such thing. Their research suggests that these are only preferences (as in "I prefer to learn by listening vs. readingā) but this doesnāt translate to better learning outcomes.
Finally, a researcher called Dr. Albert Mehrabian published the 7-38-55 rule which suggests that communication has 3 levels: verbal / non-verbal / body language, and that humans understand:
7% of the meaning from the words that are spoken.
38% of the meaning from the way that the words are said.
55% of the meaning is in facial expressions/gestures.
š Where can you learn through audio:
Full audio courses: Listenable, Omnicourse, Pimsleur (language learning), Upskyld, and Knowable (acquired by Medium in 2021).
Book-based audio courses: Audible Courses by Amazon, Blinkist Learning Paths, Headway, Deepstash.
š What can you learn through audio: There are audio courses on almost any topic you can think of. From what Iāve seen, they tend to be mostly non-technical topics.
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See you at the next one,
Akis š